Bangkok is a city that has seen a huge development in the last 10 years. This primate metropolitan city stands as one of the most populated in the world with an approximated 14 million inhabitants at certain times of the year. As the capital of Thailand, Bangkok serves as the central point for the countries government and economy and many of the nation’s wealthy elite reside here, in addition to a number of expats from other countries.
曼谷在近十年來迅速的成長。這個靈長類聚集的大都市，也是世界上人口密集度最高的城市之一，一年中的某些時刻，甚至可能達到14,000,000人次。作為泰國的首都，曼谷是泰國的政府及經濟中心，也是眾多國家高層菁英聚集之處，和許多外國人旅居的地方。
A major area where Bangkok has seen development is the property market. Due to the increase in population, and the wave of expats entering the country, there is a real need for condos and apartment developments. The city is ever expanding and thus the property market is following suit. Bangkok condominium price trends are positive, as land prices continue to increase in desirable areas.
不動產市場是曼谷最顯著的發展區塊。因應成長的人口，以及外國人口的遷入潮，Condo及Apartment的需求量也逐步上升。城市規模擴展的同時，不動產市場也隨之擴張。曼谷的Condo價格趨勢呈現正成長，在供不應求的地段，土地價格更是不斷走高。
A new trend is also emerging; the development of high-end luxury properties to attract the rich and elite of Thailand and Asia. This type of property sells for top dollar and caters to a certain type of clientele that makes up the high society of the country. Furthermore, nationals from countries such as China, Japan and Singapore who want to experience the finest Bangkok lifestyle are emigrating here and taking advantage of these superb developments. So why exactly are prices soaring the luxury developments in Bangkok? What is driving their demand and why is so much money being poured into their construction?
還有一個新的趨勢也開始浮現——發展高端奢華項目，吸引泰國和全亞洲的富有菁英份子。這一種類型的項目，價值不斐，以迎合上流社會的客群為目標。除此之外，許多外國人像是中國、日本、新加坡人，想要享受曼谷的生活而移居至此，也看上了這些精緻的項目。所以，造成這些奢華項目價格上漲的根本原因在哪呢？到底是什麼導致他們的需求，又為什麼有這麽多的資金挹注到建設當中呢？
Reasons For Luxury Condo Price Increases
高檔Condo價格上漲原因
When considering the apparent increase in cost and demand for luxury property developments there are a range of contributing factors. To gain a clear idea of the luxury Bangkok property market you must understand each reason and how it is affecting the property landscape. The following are some of the main reasons for the soaring prices for luxury developments in the Thai capital:
要探究高端項目的花費及需求為何上漲，其實可以從一些地方看出端倪。為了更清楚的了解曼谷奢華項目市場，我們應該先從每個原因，以及這些原因如何影響不動產環境來著手。接下來的幾項原因就是泰國首都頂級項目價格飛漲的主因：
Improvements in the city are attracting wealthy Thai citizens
城市發展吸引富有階級的泰國人民
Bangkok is a thriving city with a great deal to offer in terms of recreational pursuits and public amenities. The city has undergone a transformation and is a fantastic place to work and live. Traditionally high-income earners would live outside the city centre in suburban mansions. Today, however, this same type of Thai citizen is seeing the benefits of living in the trendy neighbourhoods of Bangkok and trading their suburban mansions for luxury developments in the heart of the city.
曼谷是一個繁榮的城市，提供眾多的娛樂活動及公共設施。這個城市已經轉型，現在是一個適合工作也適合居住的完美地點。以前，高收入族群一般會住在城市外圍的郊區豪宅。然而，現在這些高收入的泰國人民看見，和時髦的曼谷當鄰居有什麼好處，並開始轉手自己的郊區豪宅，轉而投向市中心高級項目的懷抱。
The mass condominium market has become saturated
廣大的Condo市場漸趨飽和
As mentioned above, the condominium market has been the driving force behind the Bangkok property industry. In recent years wave after wave of condo developments have been built and this has actually resulted in the market becoming saturated in areas. Bangkok currently has a more than satisfactory amount of condominiums to satiate demand, therefore, property developers are looking for other avenues of work. With limited development space and land and the saturation of condos, luxury properties are seen as a financially viable alternative.
如上述所提，Condo市場是曼谷不動產產業的驅使因素。近幾年，一波波的Condo項目不斷興建，也造成了可開發的區域越來越少。曼谷目前在Condo的數量上，還尚能滿足需求，因此，開發商必須尋找其他管道。在有限的空間及土地，以及飽和的Condo市場情況下，高級項目就成為了一個良好的替代方案。
Influx of super wealthy foreign nationals
外國富豪湧入
Due to the improvement in lifestyle and available amenities in Bangkok, the capital city has become an attractive location for Asia’s wealthy elite. In recent years Bangkok has experienced an influx of citizens from nations such as Hong Kong, China, Japan and Singapore including a large portion of wealthy individuals seeking to experience the high life Bangkok has to offer. Last year, many luxury developments quickly sold their quota allocated to foreigners (49%) – a sign of the changing trend. With this increase in interest from other Asian countries, the need for luxury developments has never been as high.
由於曼谷的生活水平及公共設施進展，這個首都城市已經成為亞洲富有菁英份子的聚集地。近幾年，曼谷迎接了大批湧入的外國居民，像是香港、中國、日本及新加坡人，佔了其中一大部分的獨立高收入族群，也開始在曼谷尋找上流社會的生活。去年，許多高端項目很快的銷售掉了外國人的限定配額(49%)，這是一個重大的改變趨勢。隨著亞洲國家的關注提升，高端項目的需求也來到了一個新高點。
Investment in properties from foreign organisations
國外企業對項目的投資
Finally, the country has seen huge interest from foreign businesses who wish to muscle in on the Bangkok property boom and try to make a profitable investment. Examples of recent investment from overseas businesses include joint ventures between the Japanese Mitusi Fudosan together with the Thai Ananda development; the Shinwa group with Thai Woraluk Property, and Thailand’s Singha Estate in conjunction with Hong Kong Land Group.
來到最後一個原因，泰國是許多國外企業家眼中的一塊大餅，他們希望能夠站穩快速成長的曼谷不動產市場，並且試著投資以賺取利潤。最近就有幾個跨海合作案，像是日本的Mitusi Fudosan和泰國的Ananda開發商、The Shinwa集團和泰國的Woraluk不動產以及泰國的Singha企業與香港的Land集團。
Luxury Property Developments in Bangkok
曼谷的頂級項目
Now that you understand why the luxury property market is soaring in Bangkok, it is important to look at some of the examples of the high-end developments that are causing such high price tags. The following are just some of the most prestigious and sought after developments that have graced the city of Bangkok in recent years:
現在我們已經明白，為什麼曼谷的高端項目市場驟漲，接下來很重要的就是看看，什麼樣的曼谷高端項目，能夠配得上「奢華」這個標籤。下面介紹的幾個項目，是近幾年為曼谷增添姿色，有聲望且廣受歡迎的開發商的項目：
Created by the property group Sansiri, this 25-storey high condominium is composed of 77 luxury homes with a value of over 8 billion BHT. Combining a fantastic location, world-renowned architecture, and an unparalleled level of quality, this development is one of the most in the country with prices per square meter averaging at 550,000 BHT.
由Sansiri集團建設，25層樓高的高樓式Condo中包含了77個豪華單位，價格在8,000,000,000泰銖以上。完美的地點、享譽國際的建築設計及空前的品質水準，這個項目是泰國最受人景仰的項目之一，每平米價格落在550,000泰銖。
The MahaNakhon skyscraper is one of the most noticeable and prestigious in Bangkok and Pace development have recently completed a series of stunning luxury apartments that start at prices as high as 65 million BHT. These apartments represent the pinnacle of luxury and have been created using only the finest materials whilst providing stunning views of the city.
摩天大樓MahaNakhon是在曼谷受到最多關注、最有聲望的項目之一，開發商Pace最近完成了一系列迷人的高級Apartment，價格從65,000,000起跳。這些Apartment極致的展現了奢華的境界，並且只使用最好的建材配上絕佳的城市景觀。
Another development by the prestigious Pace development company, Nimit Langsuan is located on Langsuan Road in close proximity to Lumpini Park. This development is composed of 187 ultra-luxury residences and features a rooftop owners club and a beautifully landscaped greenhouse garden. The whole skyscraper is covered in a modern glass façade the likes of which have not been seen in Bangkok before.
名聲響亮的開發商Pace的另一個項目——Nimit Langsuan，位在Langsuan路上，靠近Lumipini公園。項目包含了187戶超豪華單位，配備頂樓社交俱樂部及美麗的溫室花園。整個大樓被摩登的玻璃建材所包覆，是曼谷前所未見的全新樣貌。
As you can see, there is a real need for luxury developments in Bangkok due to a number of different factors. The city is prospering and is now a thriving metropolis that is attracting a wealthy class of citizen. Furthermore, nationals from other Asian countries are moving to Bangkok and want to live the high life in ultra-modern developments. Moreover, foreign investment means that the property market has plenty of interest and the demand for high-quality residences is set to only increase.
如你所見，曼谷的奢華項目需求因為種種原因而浮現。這個城市正在大肆的發展，並且成為一塊吸引高階住民的大磁鐵。此外，亞洲各國人口也紛紛遷入曼谷，想要居住在高度現代化的項目裡，享受上流社會的生活。另外，外國的投資也在在顯示了不動產市場的廣大商機，以及高品質住宅的需求上升。
資料來源：http://www.findthaiproperty.com/
連絡資訊 #泰國房地產 #新陽地產
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